ABOUT US

Our Mission, Vision, and Core Values

Mission

Our mission is to elevate the standard of roofing and exterior work through disciplined craftsmanship, clear communication, and ownership of every outcome.

Vision

We seek to set the standard for roofing and exterior work in our markets, building a company people are proud to work for and confident to hire.

Core Values

Avatar
Exceed customer expectations.
Avatar
Light the way for others.
Avatar
Evolve your craft.
Avatar
Value safety.
Avatar
Act with integrity.
Avatar
Take communication seriously.
Avatar
Embrace extreme ownership.

How We Live, Train, and Coach This as a Culture

Exceed customer expectations.

Make it easy: clear timelines, clear answers, and no confusion.

Treat every home and business like it’s your own property.

Do more than promised. Finish strong and follow up.

Light the way for others.

Lift others up: teach, step in, and share credit.

Lead by example, even if you’re not “the boss.”

Protect the culture: encourage people, don’t tear them down.

Evolve your craft.

Keep learning: new products, better methods, smarter tools.

Improve quality and consistency in every install and repair.

Share what works so the whole team gets better.

Value safety.

Nobody gets hurt on our watch, period.

Use PPE, follow procedures, and speak up when something isn’t safe.

Be fearless about safety: stop unsafe work, call out hazards, and protect the customer, the team, and the public.

Act with integrity.

Do the right thing even when no one is watching.

Be honest about damage, issues, pricing, and what we can or can’t do.

Keep promises and honor warranties without playing games.

Take communication seriously.

Say what you mean clearly and early. No surprises.

Keep customers and teammates updated without being chased.

No gossip. Address issues directly with the right person, at the right time, in the right place.

Embrace extreme ownership.

Take responsibility for results, not excuses.

Leave the site better and cleaner than we found it.

Be resilient: when things go sideways, we stay calm, bring solutions, and follow through until it’s done.

Our Story Timeline

1977

Cecil Price begins his journey in the roofing industry by installing roofs to finance his college education. During this time, he gains valuable hands-on experience while observing his boss, who is preparing to exit the business. Recognizing an opportunity, Cecil approaches his boss to discuss acquiring his customer base, setting the stage for a significant career shift.

1978

With the successful acquisition of customers, Cecil officially establishes Price Roofing Company. What started as a side-gig quickly evolves into a full-time career. For the next 32 years, he diligently builds a reputable business founded on traditional values, strong customer relationships, and the power of handshake deals.

2010

Cecil's path crosses with Charlie Clark at a local fundraising event. They engage in meaningful conversations, and over the next nine years, they cultivate a high level of trust and mutual respect. This connection lays the groundwork for a future partnership.

2019

The partnership between Cecil and Charlie is formalized, marking a new chapter for Price Roofing Company. Together, they leverage their shared values and commitment to customer satisfaction, leading to remarkable growth. Under their leadership, the company triples in size in Amarillo, showcasing their effective collaboration and dedication.

2020 and 2024

Price Roofing Company's commitment to ethical practices is recognized as the company wins the BBB Torch Award for Ethics in both 2020 and 2024. This prestigious accolade is a testament to their integrity, setting them apart in the roofing industry. Additionally, they are nominated for the International Torch Award for Ethics, ultimately winning in the small business category in 2024, reinforcing their reputation as a trustworthy business.

2022

As the roofing industry evolves, Cecil and Charlie envision expanding their services to reach a broader audience. They are motivated by a desire to uphold their commitment to exceptional customer service and quality workmanship for more clients.

2023 to 2024

After extensive planning and strategizing, Cecil and Charlie decide to launch a new company, 8:12 Roofing and Exteriors. This venture aims to replicate the success of Price Roofing Company in new regions, ensuring that they deliver the same high level of service. To achieve this, they recognize the need to partner with local experts who share their values and dedication to the communities they serve.

Over the course of nearly two years, they carefully assemble the necessary components for this new endeavor, focusing on collaboration and community engagement. 8:12 Roofing and Exteriors is officially formed, marking an exciting new chapter in their journey.

To be continued...

Call: (405) 500-1909

Address: 101 Park Avenue, Suite 1300 (#13434)

Oklahoma City, Oklahoma, 73102

License Number: 80007114

Copyright © 8:12 Roofing & Exteriors, LLC. 2024. All rights reserved.